Description du poste
Global Marketing Director
The Global Marketing Director is a key player within the Global Asset Team, responsible for shaping and executing the global commercialization and marketing strategy for Tovorafenib. This role provides strategic direction, drives cross‑functional alignment, and ensures global‑to‑local integration to maximise brand value. The position requires a high level of leadership, influence and operational excellence in a complex, matrixed environment.
Responsibilities
Strategic Leadership
Define and lead the global ex‑US marketing vision, brand positioning and launch strategy.
Develop and implement a differentiated value proposition, segmentation and customer/channel strategies.
Serve as a strategic advisor to senior leadership and cross‑functional teams.
Market & Customer Insights
Leverage deep market, customer and competitive insights to inform strategy and innovation.
Lead disease‑area modelling, patient journey mapping and healthcare flow analysis to identify key leverage points.
Commercial Planning & Execution
Oversee global brand planning, including promotional strategy, digital/multichannel campaigns and congress presence.
Ensure alignment and execution of global initiatives across affiliates and alliance partners.
Drive excellence in launch readiness and lifecycle management.
Performance & Resource Management
Lead global commercial budget planning and resource allocation to support strategic priorities.
Establish KPIs and performance‑tracking mechanisms to measure marketing impact and ROI.
Cross‑Functional & Global Collaboration
Mobilise and lead cross‑functional teams (GBT) to ensure cohesive strategy and flawless execution.
Foster strong collaboration with regional and local teams to ensure alignment and knowledge sharing.
Leadership & Influence
Act as a key influencer and connector across the organisation, driving alignment and engagement.
Demonstrate a hands‑on, doer mindset with the ability to lead through influence rather than direct authority.
Compliance & Ethics
Champion a culture of compliance and integrity, ensuring all activities adhere to internal and external standards.
Knowledge & Experience
Drives Results: Demonstrates a performance‑driven mindset, focused on excellence in execution and accountability.
Global Perspective: Operates effectively across cultures and geographies, aligning global and local strategies.
Manages Complexity: Navigates ambiguity and change with agility, especially during launch phases involving multiple stakeholders and evolving market dynamics.
Education: Degree in life sciences or business; advanced degree preferred.
Experience:
Experience in oncology and/or rare diseases; knowledge of paediatric environment is a plus.
Demonstrated ability to lead cross‑functional and cross‑cultural teams.
Strategic marketing expertise (branding, segmentation, lifecycle management).
Strong business acumen and analytical thinking.
Excellent communication and influencing skills.
Results‑oriented with a proactive, entrepreneurial mindset.
Deep understanding of patient‑centric approaches.
Ability to lead through ambiguity and drive execution.
Languages: Fluent English required.
Seniority Level
Not Applicable
Employment Type
Full‑time
Job Function
Marketing and Sales
Industry
Pharmaceutical Manufacturing
Location
Greater Paris Metropolitan Region, France
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